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Best Performance Marketing Course in Noida

This performance marketing course in Noida teaches you to answer it with numbers. You'll plan, launch, and measure paid campaigns on Google Ads and Meta Ads; set up conversion tracking that holds up; and run CRO tests on real landing pages.

Traning Mode

Online / Offline

Duration

4 Months

4.6 / 5

Google Reviews

100% Interview

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    Our students placed in top companies

    Performance marketing course syllabus

    Module 1: Core Concepts
    • Value Proposition
    • Target Audience
    • Customer Journey
    • Funnel Stages
    • Brand Positioning
    • Market Research

    Our Placed Students

    24+ Tools That You will Learn

    canva

    Canva

    gama

    Gamma AI

    gms

    GMS

    google ads

    Google Ads

    google analiytics

    GA4

    google flow

    Flow

    google trends

     Trends

    grammarly

    Grammarly

    claude

    Claude

    chatgpt

    ChatGPT

    gsc

    GSC

    gtm

    GTM

    linkedIn

    LinkedIn Ads

    mailchimp

    Mailchimp

    meta ads

    Meta Ads

    microsoft clarity

    Clarity

    semrush

    Semrush

    ubersuggest

    Ubersuggest

    wordpress

    WordPress

    x

    X Ads

    zoho social

    Zoho Social

    hootsuite

    Hootsuite

    copilot

    Copilot

    35+ Digital Marketing Skills Covered

    • Performance Marketing Strategy
    • Pay-Per-Click (PPC) Fundamentals
    • Keyword Research
    • Search Advertising
    • Display Advertising
    • Video Advertising
    • Shopping Ads
    • Google Performance Max
    • Social Media Advertising
    • Meta Lead Generation
    • B2B Advertising
    • Landing Page Design
    • Conversion Tracking
    • Google Analytics 4 (GA4) Setup
    • Google Tag Manager (GTM)
    • Server-Side Tracking Basics
    • Marketing Attribution Models
    • Conversion Rate Optimization (CRO)
    • A/B Testing
    • Heatmap Analysis
    • Funnel Analysis
    • Remarketing
    • Audience Building
    • Bidding Strategies
    • Advertising Budget Planning
    • Return on Ad Spend (ROAS)
    • Cost Per Acquisition (CPA) Optimization
    • Creative Testing
    • Ad Copywriting
    • Email Follow-Up Strategies
    • Lead Quality Scoring
    • Competitor Research
    • Reporting Dashboards
    • Advertising Account Audits
    • Client Communication
    • Campaign Scaling

    Why Choose us?

    Our Process

    our process

    Introduction to performance marketing

    Performance marketing is paid advertising where you pay for a result: a click, a lead, a sale or an app install. Every rupee ties to an outcome you can measure. A good media buyer can show a founder which campaign brought in which customer, and what it cost.

    Demand for this skill keeps growing across Noida and Delhi NCR. Edtech companies, D2C brands, real estate firms, SaaS startups and agencies all spend heavily on Google and Meta. Most of them struggle to hire people who can manage that spend without wasting it. A Performance Marketing Course in Noida that puts you inside live ad accounts closes that gap.

    Our performance marketing training in Noida covers the whole chain. You’ll learn how audiences are built, how auctions decide who wins a click, how bids and budgets interact, and how a visitor becomes a lead. You’ll also see why a campaign with a 6% click-through rate can still lose money when the landing page converts at 0.8%. The link between ad, page and tracking is what separates a campaign manager from someone who just presses Publish.

    Appwars Technologies is an IT training institute at C-20, 1st Floor, Sector 2, Noida, near Nirula’s Hotel and the Sector 15 Metro station. We teach Data Science, Python, Java, MERN, AWS, Power BI, Digital Marketing and Graphic Design, among other courses.

    Your trainer here has 10+ years of experience in digital marketing and training. The same team runs SEO and paid campaigns for the institute, so what you learn in class comes from work being done that week. We think that’s the only way to teach a subject where platforms change every quarter.

    As a Performance Marketing Institute in Noida, we keep the syllabus short on theory and heavy on account time.

    The course runs in 4 phases over roughly 16 weeks.

    Weeks 1 to 3, foundations. Funnels, metrics, attribution and landing pages. You build your first tracked page.

    Weeks 4 to 9, platforms. Google Search, Display, YouTube, Shopping and Performance Max, then Meta, LinkedIn and Microsoft Ads. Each platform ends with a graded campaign.

    Weeks 10 to 13, tracking and CRO. This is where the Conversion Tracking Course in Noida portion sits. You install GA4, Tag Manager, pixels and the Conversions API, then use the data to run tests. Our CRO Course in Noida module covers heatmaps, A/B tests and page fixes.

    Weeks 14 to 16, capstone and placement. Two full campaigns, a client-style report and interview preparation.

    You spend most class time in live ad accounts with small test budgets, plus sandbox accounts for riskier experiments. A typical Performance Marketing Class in Noida at Appwars starts with a 20-minute review of last week’s results, moves into a build or audit task, and ends with each student presenting one decision they made and why.

    Projects you’ll complete include a lead generation funnel for a local service business, an ecommerce campaign with a product feed, a B2B LinkedIn campaign, and a tracking audit of a site with broken conversions. Broken tracking is common in real accounts, and fixing it is a skill hiring managers ask about directly.

    You’ll also build a one-page case study for each project with the goal, spend, result and what you’d change. Those case studies become your portfolio.

    Our performance marketing certification in Noida includes a course completion certificate and an internship certificate. We also prepare you for Google Skillshop certifications in Search, Display and Measurement, and for Meta Blueprint exams. The certificates help, but your campaign case studies will carry the interview.

    Career paths after the course include:

    • Performance marketing executive
    • PPC or paid media analyst
    • Media buyer at an agency
    • CRO analyst
    • Tracking and analytics specialist
    • Freelance ad manager

    Freshers usually start in executive or analyst roles and move to specialist and manager roles as their account experience grows. Freelancing is a real option too, since small businesses in Noida constantly look for someone to run their ads.

    Our 1,350+ Google reviews, rated 4.6/5, come from learners across all our courses. Read them on our Google profile and judge for yourself.

    Working media buyers, analytics leads and agency owners visit our batches to share what’s happening inside real accounts: budget fights with clients, tracking disasters, creative tests that flopped. These sessions give you a view of the job that a syllabus can’t. You also get a chance to ask questions about hiring and salaries directly.

    We run weekday and weekend batches, in person and online. If you miss a session, the recording is shared the same day. Working professionals often choose weekends. Final-year students usually pick weekday mornings. Either way, the CRO Course in Noida and tracking modules are taught live. Not sure which fits? Ask a counsellor and we’ll match you to the next open batch.

    Book a free counselling session using the form at the top of this page, or call our team. We’ll check your background, explain the batch timing, and answer fee questions. After you confirm, you complete the registration form and start with the next batch. A free demo class is available if you’d like to sit in first.

    Got more questions?

    Talk to our team directly

    Contact us, and our academic counsellor will get in touch with you shortly. 

    Student Testimonials

    Posted on Google Google
    Anshika Panday profile picture
    Anshika Panday
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Excellent themes and communication
    Posted on Google Google
    Kaif Ahmad profile picture
    Kaif Ahmad
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    MR.PRIYANSHU PAL Sir is one of best IT professionals He is very motivational person and always encourages students to do better .I would give him 5 start ⭐ ✨
    Posted on Google Google
    Sanjeev Kumar profile picture
    Sanjeev Kumar
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Great communication and excellent
    Posted on Google Google
    Vishesh profile picture
    Vishesh
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Priyanshu pal he is a best IT member He is a best motivational person I gave him 5 star rating A special thanks to Priyanshu Pal Sir for his outstanding teaching. His teaching style is clear, engaging, and beginner-friendly. He explains every concept with real-life examples, making even difficult topics easy to understand. He is always patient, supportive, and encourages students to ask questions. I highly recommend this course to anyone who wants to start or build a career in Data Analytics. Thank you, AppWars Technology and Priyanshu Pal Sir, for providing such an excellent learning experience!
    Posted on Google Google
    Aryan Tomar profile picture
    Aryan Tomar
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Priyanshu pal is the best IT member And he is very such good person and her behaviour is very nice 👍🏼🙂 The learning environment was very supportive, and she patiently cleared all my doubts throughout the course. Overall, it was a wonderful learning experience, and I would highly recommend AppWars Technologies to anyone who wants to learn AWS and cloud computing from the basics. ❤️6
    Posted on Google Google
    PRIYANSH SHARMA profile picture
    PRIYANSH SHARMA
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Excellent Ha Bhaiya
    Posted on Google Google
    Harsh Verma profile picture
    Harsh Verma
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Priyanshu pal sir excellent explain to all students 👍👍
    Posted on Google Google
    Vikram Kumar profile picture
    Vikram Kumar
    Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
    Sir is good teach and skill for students
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    Frequently Asked Questions

    1. What will I learn in the Performance Marketing Course in Noida?

    You'll learn Google Ads, Meta Ads, LinkedIn Ads and Microsoft Ads, plus GA4, Tag Manager, pixel setup, CRO testing, remarketing and reporting. Each topic includes hands-on work in real or sandbox accounts.

    2. Can beginners join this performance marketing training in Noida?

    Yes. We start with funnel basics and platform setup. If you're comfortable with spreadsheets and basic maths, you can follow the course.

    3. How long is the course, and what are the batch timings?

    The course lasts 3 to 4 months. Weekday and weekend batches run both online and in person. Your counsellor will share current timings.

    4. Will I get a performance marketing certification in Noida after finishing?

    Yes. You receive a course completion certificate and an internship certificate. We also guide you through Google Skillshop and Meta Blueprint exams.

    5. Is there a separate conversion tracking and CRO module?

    Yes. The Conversion Tracking Course in Noida portion covers GA4, Tag Manager, pixels and the Conversions API. The CRO module covers heatmaps, A/B tests and landing page fixes.

    6. What is the difference between this course and the general digital marketing course?

    The AI Digital Marketing Course in Noida covers SEO, social media, email, content and paid ads together. This course goes deeper into paid media, tracking and CRO. Many students take the digital marketing course first and add performance marketing afterwards.

    7. Do you offer placement support?

    Yes. As a Performance Marketing Institute in Noida, we provide CV building, mock interviews and interview calls through our hiring network. We can't promise a specific salary or company, but we do stay with you until you're placed.

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