In recent years, SEO has emerged as one of the most promising careers. More than 60% of the businesses
are conducted online and wish for high search engine rankings for their websites to survive successfully
in the competitive business world. With our extensive SEO training, you will come to know, SEO is more
than just bringing tons of traffic to a website. It is an art and science enabling websites efficient enough to
increase sales and profits of a business

To be listed on the major search engines is the most important aim of the search engine optimization,
because they can potentially generate traffic to a website. Most of us are familiar with yahoo, Google and
MSN. However, the list is vast. Some of the other major search engines include AOL, Hotbot, AltaVista
and many more. We will make you familiar with all the major search engines as well as tricks and
techniques to secure greater visibility upon them.

1. On Page Optimization
2. Off page Optimization

· Competitors Analysis
· Keyword Research
· Keyword Placement
· Title Creation
· Meta Tag Creation
· Meta Description Creation
· Content Optimization
· Keyword Density
· URL Structure Analysis
· Content Creation
· Image Optimization
· Sitemap Creation
· Use of robots.txt
· Doorway Pages
· Invisible Text
· Cloaking

· Search Engine Submission
· Directory Submission
· Article Submission
· Press Release submission
· Forums Posting
· Link Building
· One-Way
· Two-Way / Reciprocal / Link Exchange
· Three-Way
· Blogs
· Blogs Creation
· Blogs submission
· Blogs Commenting
· Posting Free Classifieds
· Google Mapping/Listing
· Social Bookmarking
· RSS feeds
· Video optimization
· Link Building

· Google Keyword Tool
· Word Tracker
· Keyword Spy
· Keywords Position Checker
· Keyword Density Checker
· Google Analytics
· Stats Counter

The term digital marketing was first used in the 1990s but digital marketing has roots in the mid- 1980s
when the SoftAd Group, now Channel Net, developed advertising campaigns for automobile companies,
wherein people would send in reader reply cards found in magazines and receive in return floppy disks
that contained multimedia content promoting various cars and offering free test drivesDigital marketing became more sophisticated in the 2000s and the 2010s, and the proliferation of devices
able to access digital media has led to great growth of digital advertising; statistics produced in 2012 and
2013 showed that digital marketing was still a growing field. The rapid revolution of digital media has
created new contingency and avenues for advertising and marketing. 

· Stumble Upon
· Delicious
· Reddit
· Fave It
· E-buzz & More

· Verifying Twitter Account
· Facebook Profile
· Facebook Business Page Creation
· Business Page Maintenance
· Facebook landing page
· Facebook Ads Manager (Create Campaign and Manage Campaign)
· Instagram Ads Manager
· LinkedIn Networking
· LinkedIn Marketing
· LinkedIn Connections
· LinkedIn Ads Manager

· Basics of Internet Marketing
· Adwords Certification Exams
· Benefits of Adwords compared to other Networks

· Creating Adwords Account
· Adwords Interface Tour
· Adwords DashBoard
· Billing in Adwords

· Understanding purpose of Campaign
· Account Limits in Adwords
· Location and Language Settings
· Networks and Devices
· Bidding and Budget
· Schedule: Start date, end date, ad scheduling
· Ad delivery: Ad rotation, frequency capping
· Demographic bidding (Display Only)
· Social settings (Display Only)
· Automatic campaign optimization (Display Only)

· Purpose of Ad Groups
· Keyword Types (Broad, Phrase, Exact and Negative)
· AdWords Keyword Tool
· Text Ad Format
· Quality Score and Its Importance
· Understanding the Ad Group and Keywords DashBoard
· Automate Tool
· Search Terms
· Columns Customization
· Alerts Setting
· Filters

· Ad Types in AdWords
· Text Ads and Guidelines
· Image Ad Formats and Guidelines
· Display Ad Builder Ads and Guidelines
· Video Ads Format
· Ads Preview and Diagnosis

· Setting a Display Network Campaign
· Concept of CPM and Branding
· Automatic Placements
· CPC Bidding and CPM Bidding
· Manual Placements
· Placement Tool
· Contextual Targeting Tool
· Setting a Video Campaign
· Audience Tab

· User Access Levels
· My Client Center (MCC)

· INTRODUCTION TO EMAIL MARKETING
· DATA EXTRACTION
· DATA FILTERING
· CAMPAIGN SETUP
· OUTLOOK CONFIGURATION
· EMAIL MARKETING TOOLS
· DATA MANAGEMENT
· EMAIL SETUP
· SENDING DATA TECHNIQUES
· GENERATE LEADS

· Benefits of Email Marketing
· Future Scope of Email Marketing
· Email Marketing Basics

· Extract Data From Google & other Search Engines
· Extract data from LinkedIn

· Email based Data
· Keyword Base data
· Country Based Data
· City Based data

· Campaign setup in Outlook
· Signature based Setup

· Email Id Configuration
· Template Configuration

· Google trends
· Keyword Planner Tools
· Email Extractor Tools
· Data Sending Tools

· How to Create Email
· How to Configure with the Tools

· How To Send bulk Email
· Sending Data With different Techniques
· Introduction to Sending Data Tools

· How to Check Responses
· How to Get Leads from Sending Data